Public Relations (or P.R.) is:

The management function which evaluates public attitudes, identifies the policies & procedures of an organisation with the public interest and executes a program of action (and communication) to earn public understanding and acceptance.
(Public Relations News – USA)

So what exactly does it mean?

In a nutshell, public relations promotes a favourable relationship between you, your company and the public. It does this to:

• Establish credibility
• Enhance reputation
• Promote a cause, person, product or image

How does it differ from Marketing?

Public Relations is often described as the fifth ‘P’ in the marketing mix (the other four being Product, Price, Place & Promotion).

It complements a marketing plan by supporting the overall marketing objective of a company.

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